About MACH Alliance

The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. The Alliance aims to educate and support the industry as a whole on what to look out for when (planning to) moving from legacy infrastructure and going composable, including when, where and how to start and select partners. The Alliance is a vendor-neutral institution that provides resources, education and guidance through industry experts to support companies on their journey.

MACH is an industry tech standard describing modern technology. The prerequisites to achieve this standard are: Microservices based, API-first, Cloud-native SaaS and Headless. Our MACH Certification gives enterprises confidence they are choosing best-in-class vendors that can deliver future-proof technology.

MACH is also increasingly a global community of people starting to look at the alternative to older systems that do not offer the agility the business requires, and experts who have been through the entire transition already. The latter group - true leaders who transform businesses - come together as MACH Alliance Ambassadors. The MACH Ambassadors are happy to speak about their learnings, and offer impartial direction to new-comers.

The MACH Alliance was founded in June 2020 and was referred to as ‘The Coolest Tech in Town Club’ by Forrester a year later. The MACH Alliance has companies and individuals as members:

• over 50 member companies in three categories: vendors, system integrators and enablers. 

 Ambassadors are individual expert members and have no ties to any of the member companies.


Manifesto

What we want to do is:

"Future proof enterprise technology and propel current and future digital experiences"

Modern technology has evolved, enabling new ways to think about and do business. That’s why we've started the MACH Alliance - to help companies take advantage of the most innovative and flexible enterprise technologies available and to break the release cycle. This is clearly a paradigm shift.

With single vendor technology platforms, organizations run the risk of locking themselves into a set of limited capabilities that are pending upgrades in a next release. However, customer expectations are disrupting every market at MACH speed. Acting slowly no longer seems a viable option.

Rising to be at the forefront of this shift requires a different approach to business solutions. We believe the only way is to be backed by a software ecosystem that provides a flexible, truly open and future-proof architecture.

The Alliance’s mission is to future proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech. Collectively our voice represents the next generation of technology and business.

The MACH Alliance will ensure the best-of-breed alternative is clear, visible and omni-present, by:

  1. Sharing technical knowledge about MACH, and why and when it is better than what a suite can offer.

  2. Creating best practices that show organizations how to transition to a MACH architecture, as well as its products and services, by leveraging case studies and peer-to-peer networking between organizations planning to make the transition with those that already have.

  3. Listing and explaining selection criteria for enterprises, such as what to ask for when RFP’ing best-of-breed tech vendors and what criteria to use during the selection process. This information will be provided in the form of white papers, events, articles and more.

  4. Publishing technical documentation, such as architectural blueprints and other technical content, demonstrating how to integrate MACH technologies.

  5. Developing and hosting MACH Alliance events and serving as a collective resource at key events to demonstrate and educate the industry on the benefits of adopting an open, cloud-native, API first headless architecture technology ecosystem.

For those ready to embrace the future, the MACH Alliance is here to support.

The Board

We aim to free up technology.

Board

Kelly

Goetsch

CHAIR

Casper

Rasmussen

PRESIDENT

Jasmin

Guthmann

VICE PRESIDENT

Rory

Dennis

TREASURER

Dom

Selvon

SECRETARY

Chris

Bach

EXECUTIVE BOARD MEMBER

Gordana

Vuckovic

EXECUTIVE BOARD MEMBER

Jon

Panella

EXECUTIVE BOARD MEMBER

Tarek

Nseir

EXECUTIVE BOARD MEMBER

Heads of Council

Anne-Sophie

Huet

Chair, Marketing & Community Council & Director of Marketing & Communication Valtech

Anthony

Poliseno

Co-Chair, Marketing & Community Council, Head of Marketing Uniform

Markus

Tillmann

Chair, Growth Council & EVP, Mindcurv

Ali

Alkhafaji, Ph.D.

Co-Chair, Growth Council & Global CTO, TA Digital

Morten

Næss

Chair, Tech Council & EVP, Technology Bluestone PIM

Krithika

Ganesamoorthi

Co-Chair Tech Council & Global Partner Tech lead AWS

Advisory Board

Amit

Shah

Chief strategy Office & US General Manager, VTEX

Auke

van Urk

CTO, Valtech

Bob

Howland

Chief Digital Officer, Dawn Foods

David

Dorf

Global Head of Retail Industry Solutions Amazon Web Services (AWS)

Giles

Smith

Head of Digital Technology, Selfridges

Jamie

Hancox

Founder, Commerce Futures

Niall

Edwards

Vice President - Technology, The LEGO Group

Nicolas

Le Pallec

Executive Technology Director Europe, AKQA

Matt

Bradbeer

Head of Commerce, Cap Gemini

Matthew

Baier

Co-founder, COO & CMO, Contentstack

Nat

Gross

VP Brand and Marketing, EMEA, EPAM Systems

Pascal

Lagarde

SVP Commerce, Valtech

Sonja

Keerl

Co-Founder MACH Alliance & VP Product Marketing, Constructor

Stan

Klimoff

SVP Chief Strategy Officer, Grid Dynamics

Thomas

Sindemann

Founder & Partner of Infront Consulting & Management GmbH / Vice President at KPS AG