Please find below blogs, view points, whitepapers and more good stuff from the MACH Alliance, guest experts and members.



Content Type




MACH Alliance

Spotlight on Enablers: How MongoDB Delivers the Foundation for MACH Adoption

MongoDB joined the MACH Alliance in January 2022 as one of the first Enabler members. As a leading cloud-native general purpose database platform, MongoDB has long been an advocate of microservice architecture enabling modern, flexible, and composable technology ecosystems for its 40,000 customers, spanning 100 countries.


MACH Alliance

MACH Annual Research

MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, today released the results of its third-annual Enterprise MACHified research, conducted by independent research firm MEL Research in December and January.


MACH Alliance

Shoptalk Vegas: Buzzword bingo


MACH Alliance

Scott FraserMeet Your MACH Alliance Ambassador: Scott Fraser, Director of Digital Product, Screwfix

At Screwfix, Scott leads the company’s Digital Products function. In this role, he architects the digital experiences that customers and employees use daily. He also supports and shapes the underlying composable architecture that gives the business the flexibility and pace of adaptability it needs to succeed in today’s volatile economic climate.


Jon Silvers

AI for ecommerce

First things first: AI is not coming for your job. Instead, it can massively enhance and streamline your work by removing some of the drudgery and complexity. For your business, it can unlock new opportunities, grow revenue, assist with cost management, and wow your buyers. 


Carl Bleich

The Benefits of a MACH-compliant Customer Data Platform

Compliantly collecting customer data with a CDP can help your company meet consumer expectations with personalized experiences.


MACH Alliance

Staying Focused: Why We’re Expanding the MACH Alliance Advisory Board


MACH Alliance

Gordon LucasMeet Your MACH Alliance Ambassador: Gordon Lucas, Global Digital Technology Director, Costa Coffee

You don’t have to be a coffee lover to appreciate how far Costa Coffee has come in its digital transformation. With over 4,000 coffee shops spanning more than 30 countries, the 51 year-old company also boasts over 14,000 self-serve Costa Express coffee machines.


Mike Waldron

4 Reasons You Should Integrate a DAM With Your PIM

If you’re an enterprise company making or selling loads of products, then no doubt you have a ton of data and important information about those products that needs to be managed. And, it’s likely you achieve that with a product information management (PIM) system.


MACH Alliance

Launching the MACH Book

With MACH an established and busy category, it’s not always easy to know where to start and who to talk to. To help CTOs, CIOs and digital leaders on that journey, we’re launching the MACH Book, showcasing MACH Alliance member companies and all the community has to offer!


Adam Peter Nielsen

Recession Resilient IT Architecture

With volatility continuing to rock global markets, CIOs and his/her C-suite colleagues are bracing for continued tough times as we look ahead in 2023. That calls for revisiting budgets, revisiting vendor relationships in preparation for potential cut-backs, and certainly also for protecting market power and relentlessly hunting all possible sales opportunities.


MACH Alliance

Chandan KumarMeet Your MACH Alliance Ambassador Chandan Kumar, Digital Architect - Fisher & Paykel Appliances

Chadan Kumar has traveled the world during his career. But it was his move from Dubai to New Zealand in 2020 that the Digital Architect for Fisher & Paykel Appliances said was a defining moment.


Casey Paxton

Product Information ManagementWhat is a MACH-Certified PIM & Why Do You Need One?

Headless commerce provides the scalability and flexibility that brands and retailers need to grow, but requires a strong foundation of product information management (PIM).


MACH Alliance

Ian RosenMeet Your MACH Alliance Ambassador: Ian Rosen, President and Chief Operating Officer, Harry Rosen

Dressing well may run in the family, but Ian Rosen wants to make it easy for everyone to be expertly styled so they can look good, and feel good, in everything they do. Rosen, who is a third-generation leader of the well-known Canadian menswear brand, Harry Rosen, is currently President and Chief Operating Officer of the business, which operates under three banners: The core Harry Rosen physical and online stores, the outlet division which includes five locations and the discount online experience, Final Cut by Harry Rosen.


Prasad Tangirala

MACH AmbassadorRe-platforming to MACH without any negative business impact!

You are considering re-platforming a major customer-facing website. But you are rightly concerned that it could negatively impact business during the cutover. How would you manage this?


MACH Alliance

Mark ElliottMeet Your MACH Alliance Ambassador: Mark Elliott, Chief Architect at Boohoo Group PLC

There’s a lot to love about Boohoo Group PLC. Its 13 market-leading brands seem to offer something for everyone. Whether you’re in the market for swimwear or office attire, bright pops of color or understated, men’s wear or women’s, the Group’s portfolio of e-commerce fashion labels has you covered.


Zuzanna Patocka

Product Experience Management Creating a Seamless Omnichannel Experience: Add It to Your New Year's Resolutions


Dom Selvon

Dom SelvonMACH At Different Levels

MACH represents a modern approach to software design that emphasizes modularity, flexibility, and scalability. By leveraging the principles of MACH, organizations can create complex systems that are built out of smaller, independent components, allowing them to quickly respond to changing business needs and take advantage of new technologies and opportunities.


Casper Rasmussen

Casper RasmussenHow To Build Your Own Composable, Ethical Enterprise

Today, we rightly prize organizations that are sustainable and ethical but surprisingly few people realize that it’s now possible to build an enterprise that is, off the shelf, based on great values as well as great technology.


Katarzyna Banasik

Katarzyna BanasikHow to future-proof your eCommerce?

How do you future-proof your business? It’s all well and good investing considerable sums upfront to install a shiny, all-singing, all-dancing (for now) monolithic platform.


MACH Alliance

Andrei RebrovMeet Your MACH Alliance Ambassador: Andrei Rebrov, CTO & Co-founder at Scentbird

Buying a new bottle of perfume or cologne can be somewhat of a commitment. Fragrances aren’t exactly inexpensive, and if you don’t love what you purchased, you’re stuck with a full bottle.


How boohoo carved out a MACH keystone for fast-growth e-commerce

Steve Nolan and Mark Elliott were relative newcomers to fashion e-commerce giant boohoo but they faced a conundrum when the company was rapidly assembling a ‘who’s who’ of UK retailers. Their job: to ensure that technology acted as an accelerator rather than a boat anchor slowing down the business.


Casey Paxton

What is Composable Commerce and Why is it Important?

There seems to be an almost endless stream of new channels cropping up every single day. Whether it’s new retailers coming onto the scene, social media apps looking to break into eCommerce, or new technology permeating the retail landscape, brands and retailers are struggling to keep up. Why?


MACH Alliance

Emma SleepMACH Aids Emma Sleep’s Expansive Dream

Combining world-class engineering with industry-leading sleep research, Emma Sleep has made its name in award-winning mattresses but it’s far from a sleepy business and its expansion plans call for moves into related markets and even apps. CTO Andreas Westendörpf is conscious of what is being asked of him: “[We need to] scale up, expand in different ways at the same time. Missing opportunities in business development [would be] a big problem.”


MACH Alliance

Sara DuMeet Your MACH Alliance Ambassador: Sara Du, CEO and Co-Founder, Alloy Automation

Sara Du, CEO and Co-founder of Alloy Automation, has an unusually impressive resume that dates back to her high school days. In high school, Sara started contributing to open source projects online and officially began her career at DoNotPay, the so-called “world’s first robot lawyer.” DoNotPay utilizes AI to help consumers fight parking tickets and bank fees - among other things - with the goal of leveling the playing field by making legal information and self-help more widely accessible. There, Sara worked on foundational automation tooling, tinkering with concepts that would inspire her own company just a few years later.


MACH Alliance

MACH-based Digital Asset Management

How a MACH-based DAM helps in driving agility and speed to market in an ever-growing library of media assets


Sonja Keerl

Mind the Dot: How to read analyst evaluations through a MACH lens

Technology continues to evolve as we move toward a future of modular digital experience technology architectures that are flexible and easy to maintain. As an industry body advocating for this future, one of our core objectives is supporting buyers to navigate the journey to composable architectures.


MACH Alliance

MACH Certification Serves as a Vendor Benchmark for the Market Shift to Composable

We have been vocal for some time that the market shift to MACH technology represents a major challenge to the position of long-established enterprise suites. Even the biggest tech companies are going composable with a focus on APIs and desire to be MACH. We fully encourage it.

Making the Case for MACH Whitepaper


MACH Alliance

Making the Case for MACH - Comprehensive ‘how to’ Guide for Senior Business Leaders


MACH Alliance

Women in MACH Manifesto for Gender Equality


Chris Bach

MACH philosophy, Physical Store8 Best Practices for Composable Commerce

Sennheiser has been a major player in consumer electronics for over 70 years. But their high-traffic ecommerce properties aren’t built in the way you'd expect—in fact, they couldn't build the ecommerce experiences they wanted on a traditional platform.


Alex Petrov

MACH philosophy, Physical StoreTaking the MACH philosophy to advance the Physical Store

Stores are undergoing a transformation, not only in their purpose in the wider customer journey, but in terms of their technological backend.


Zuzanna Patocka

Product Information Management MACH-Based Product Information Management – a Step Towards Composable Commerce


MACH Alliance

Casper RasmussenAn interview with Casper Rasmussen, our new MACH Alliance President

An interview with Casper Rasmussen, our new MACH Alliance President


Kelly Goetsch

Why is Gartner so excited by new digital commerce waves?


A guide to MACH-based order management - future proof your fulfilment


Jimmy Ekbäck

OcctooData in a MACH vs Monolithic tech setup

Modern CX leaders understand that adaption to the ever-changing landscape of customer experience is crucial to meeting the needs of customers, and that speed of digital innovation is key. To stay ahead, digital experience must flourish at the same pace as customer expectations and behavior –or you risk falling behind.


Gender balance? Don’t get mad, get even

If the medium is the message, what does a 95% male speaker line-up communicate to the world? That’s the question we – three organizers of the first ever MACH ONE conference – had to ask ourselves a few weeks ago.


5 reasons not to join the MACH Alliance


MACH Alliance

The MACH Alliance Community is Hiring


MACH AllianceOur 2022 Research Shows MACH Adoption Is High On The Agenda for Tech Leaders

The ‘Enterprise MACHified’ 2022 study, conducted by Mel Research and commissioned by the MACH Alliance, polled senior level technology decision makers (CIOs/CTOs, VP/SVP, Senior Manager) in the U.S., U.K. and Germany. The study is designed to show the state of MACH adoption in these major geographies. It’s clear from the findings this year that intentions to move to MACH architectures remain and progress has been made over the past year with a 19% increase in companies that have moved away from a monolithic stack to best-of-breed. Tech leaders see MACH technologies as the future of architecture with 79% planning to increase investment over the next 12 months and beyond. While intentions are high and 82% of IT leaders say infrastructure is keeping up with customer demands, less than half are satisfied with their ability to deliver customer experience (CX) improvements at speed. This statistic is perhaps the most concerning. But this is where MACH comes into its own, so we would expect improvements over the next 12 months based on MACH intentions cited. It’s also a big reason why the drivers of MACH transition are pull not push. While cycle of release issues and on-premises costs remain a huge burden for organizations, they rank lowest among the drivers. Instead, speed, privacy and ever improving customer experience needs come out top. Overall the findings are encouraging and show that we are moving in the right direction. As an Alliance that advocates for the power of MACH architectures, we are committed to promoting the long-term benefits and ROI that a move to MACH can deliver. In this blog post, Adam Sturrock and Matt Bradbeer break down every component to consider when calculating the Total Cost of Ownership and ROI of a MACH-based architecture. Take a look at the key findings and full survey report. How does your organization compare?


Rajiv Ramachandran

A MACH-Centric Approach to Digital Innovation


AWS Joins MACH Alliance



How MACH Enables the Dynamic Store



How MACH technologies allow you to adapt your digital experiences easily


Founder & CEO of, Eli Finkelshteyn and Global Head of Product Marketing at Contentstack, Sonja Keerl.

Search & Mech: How to create contextual commerce experiences


Gamification tactics for retail brands


Vue Storefront

Headless Commerce is getting more and more accessible


Sonja Keerl, President, MACH Alliance

Why we added an Enabler membership category


Sonja Keerl,

What. A. Year.


poq Commerce

Using MACH To Win With Today’s Consumer


Rob Shaw, SVP Global Sales, Fluent Commerce

The Power of Headless Commerce


Nick Sibley, Amplience

What does digital agility mean to your business and how does this benefit your customer?


Morten Næss, Executive Vice President Technology at Bluestone PIM

How the MACH Alliance certification works in practise -- Interview with Morten Næss


MACH Alliance

When and How to Move From a Monolithic Approach to a Composable Platform Ecosystem


Bold Commerce

MACH architecture: Unleashing the checkout to unlock revenue


Henry Bewicke,

Why ‘dark stores’ can be a model for omnichannel excellence


Meet Your MACH Alliance Ambassador: Dylan Valade, Head of Global E-Commerce Technology at PUMA


by Sonja Keerl, President MACH Alliance

Why only companies can be MACH certified, and not products

2021-10-13 finds the ideal blend for tomorrow’s digital wine trade


David Hartery, Content Lead, Talon.One

Not only for the Players: Gamification in Food Apps



The Benefits of Headless Promotion Management Software


Vue Storefront, Mindcurv, FOODL

To provide omnichannel experience during the pandemic, Foodl choose MACH approach


Big Commerce

Santa Monica Seafood Leverages Headless for DTC Success


Tom Aniol, Head of Marketing, Vue StoreFront

"Click and Collect" is blossoming, and it will stay with us


Big Commerce

Four Pillars Gin Spirits Lifted with Headless Tech Stack



The Role of Order Management in Headless Commerce


Moving From Bricks to Clicks in Food and Restaurant Industry



REWE Scales the Online Grocery Marketplace with a Flexible MACH Architecture


Katarzyna Maria Banasik, Marketing Specialist at Voucherify

Why and How to Move to Direct to Consumer Online Sales as a Manufacturer?


Varia Makagonova, Director of Marketing, Contentstack

Intelligent product discovery fast-tracked by MACH


Katarzyna Maria Banasik, Marketing specialist, Voucherify

Headless Loyalty benefits and drawbacks


Sree Sreedhararaj Chief Technology Officer, Sephora

Recording- Expected and unexpected results of a MACH journey- Sree Sreedhararaj, Sephora


Melanie Wasley, Digital Product Owner, Rapha

Recording- How to break down barriers between technology and business, Melanie Wasley, Digital Product Owner, Rapha


Peter Burggraaff, Partner & Director - Digital & Technology in Retail, Boston Consulting Group

Recording- Convincing your CTO that MACH is a smart move- Boston Consulting Group


Anjali Subburaj, Digital Commerce Chief Architect at Mars

Recording- Amplifying Influence- Anjali Subburaj, Mars


MACH Alliance founders and Phil Wainewright

Recording- A first-year review with the MACH Alliance founders and Phil Wainewright


Mihaela Mazzenga, Senior VP of Technology Strategy, Valtech

Recording- How to select the right vendors- Mihaela Mazzenga, Valtech


Ronak Shah, Partners Solutions Architect- Retail, at Amazon

Recording- Ensuring vendors work well together- Ronak Shah, Amazon Web Services (AWS)


Matt Webb, Group Head Digital, LAB Group

Recording- Flexibility as a Strategy- Matt Webb, LAB Group


Dylan Valade, Head of Global E-Commerce Technology, PUMA Group

Recording- How to build a future-proof business model in changing times-Dylan Valade, PUMA


Susan Meyer

BigCommerceThe Current (and Future) Age of Retail Ecommerce Demands Headless


Nicola Kinsella VP of Marketing Fluent Commerce

Retailers: Why Omnichannel Distribution Matters


Christian Mattar – commercetools Competency Lead at Valtech Germany

Performance benefits of MACH – business and technical


Breaking the Content Barrier: Augmented Reality in Retail


Bridget Perry, CMO and Andrew Kumar, Director of Platform Strategy, Contentful

Microservices architecture helps ecommerce brands create custom and flexible experiences for their customers, fast


How Retail Leaders are Embracing Disruption with MACH


Halil Köklü, CTO, LoveCrafts

LoveCrafts loves MACH


Helen Slaven, Chief revenue officer, Poq

Covid Exit Strategies in the New Normal


Markus Tillmann, EVP Mindcurv

5 Conversations Business and Tech Teams Should Have About Enterprise Data Security



Moving to Headless Commerce - The 8 most important Technical Considerations


Nicola Kinsella - VP of Marketing Fluent Commerce

Multiple brands & multiple countries: How Retailers can leverage MACH certified Order Management to seamlessly trade and scale.


Adam Sturrock

Retail and MACH: Understanding your “why” when implementing


Meet Your MACH Alliance Ambassador: Mihaela Mazzenga, Chief Technology Officer at Sharper Image


Ronak Shah

Monolith to MACH and learnings along the way


Mihaela Mazzenga



MACH Alliance

Introducing our two new ambassadors


MACH Alliance

Meet Your MACH Alliance Ambassador: Mihaela Mazzenga, CTO at Sharper Image


MACH Alliance

A Future Fit Tech Strategy, with Guest Speaker Allen Bonde


Sonja Keerl

How female powers played an essential part in the founding of the MACH Alliance