Important MACH terms

Find a new one-minute video explaining a core MACH term explained by one of our experts here every Tuesday.

This week

What is GraphQL and how is it related to #MACH? Anil Kumar Krishnashetty, Product Manager at commercetools explains.

Previous Videos:

Multi-head

What is multi-head and how does it work? Jasmin Guthmann, EMEA Partner Marketing Director at Valtech explains.

CXP

What is the definition of CXP and how is it related to MACH? Matt Webb, MACH Alliance Ambassador and Group Head of Digital at LAB Group explains:

JAMstack

What is JAMstack and why is it so important to MACH? Emily Godfrey, Senior Solutions Consultant
at Amplience explains.

Headless

What does Headless mean and why is it so important to #MACH? CEO of commercetools, Dirk Hoerig explains in 1 minute.

Cloud-Native SaaS

What is Cloud-Native SaaS and how does it fit into #MACH? Let's hear it in 1 minute from Chief Technology Officer for Amplience John Williams.

API First

What is the definition of 'API First' and where does it fit into #MACH? Let's hear it in 1 minute from Four51, Inc. Chief Product Officer Jacob Hookom.

Microservices

What are Microservices and where do they fit into #MACH? Let's hear it in 1 minute from commercetools Chief Product Officer and MACH Alliance President Kelly Goetsch.

MACH 

What does 'MACH' stand for? Let's hear it in 1 minute from Pascal Lagarde at our MACH certified company Valtech.