Mach One Conference

28 & 29 June / London MACH ONE Conference

Search & Merch


For businesses to stay competitive, they need to create engaging digital shopping experiences that meet customers' rising expectations. How they shop and search for items is critical. A dynamic blend of content and commerce requires a search engine that goes beyond basic keyword matching and a content solution that makes it easy for marketers and merchandisers to design and scale the experience. But legacy search solutions struggle to merge content marketing, merchandising, and product catalogues into an attractive shopping experience. To compete in eCommerce, companies are turning to architectures that let them create their own ecosystem of best-fit tools. This composable commerce approach is often driven by MACH tools, which are designed to easily integrate functionality and data with other tools in your stack.

If, like many organizations, you are not quite ready to replace your core transactional engine, adopting MACH content and discovery tools offers a shortcut to a valuable shopping experience. Learn how Search & Merch and composable content give you the ability to build a future-proof tech stack in steps. Brands can use MACH tools to get new initiatives up and running while transitioning off legacy tools at their own pace.

Watch the Video here, Featuring Founder & CEO of, Eli Finkelshteyn and Global Head of Product Marketing at Contentstack, Sonja Keerl.