Summer Festival

MACHathon Summer Festival submissions are in so take a look and vote now for your favourite team for The Peoples Choice Award. Voting ends Midnight Thursday 23rd BST

Theme: From Bricks to Clicks

Helping small retail businesses (Independent high street mom & pop stores) move out of the pandemic using a hybrid of online and in-store shopping. This should be an omnichannel solution bridging the online-offline experience.

During the MACHathon summer festival members from the MACH ecosystem will make their products and knowledge available to the teams including technical and practical support.

Let’s show the world what we can do with MACH-technology. In addition to a lot of fun, great prizes await the teams with the best MACHathon ideas and results!

During the four weeks of the MACHathon, we will be hosting Member talks, Q&A sessions & TECH demos.

Teams must be made up of 3-6 participants


20/08/2021 / 17:00 - 18:00 BST


How to use search and discovery to augment in store experiences In this talk we're going to discover some of the ways in which we can unify a digital customer journey with a physical one, keeping them in lockstep to provide a better experience for a shopper and a better outcome for a retailer. We will discuss and decide how to connect disperate systems such as in store associate apps, customer data platforms, in person knowledge, and real time intent from a consumer, using a composable architecture of best in class tooling.
25/08/2021 / 17:00 - 17:45 BST
John Kelly Contentstack


The re-imagined CMS interface What happens when you throw out the rules for how CMS UI "has to be" and start from scratch? John did just that when he dreamt up "Project Venus", the new Contentstack UI. In this session, he shows the final result, and gives a preview of what's been cooking since that launch. We have not stopped! Tune in live to see how we've re-imagined the customizable RTE (rich text editor), from building to publishing, and how both of these re-thinks change the game for developer and editor teams.
01/09/2021 / 15:00 - 15:30 BST
Federico Fusco HackYourFuture


Being a refugee wasn't their choice. Becoming a developer was. Federico will present HackYourFuture, a not-for-profit coding school for refugees and other people that have limited access to education and the labor market. Together with one of their graduates, they will share how HackYourFuture has helped over 400 people start jobs as web developers, quality engineers, and other IT roles. They will also share how you can join (big and small) companies such as, KLM, Backbase, and many others to hire ultra-motivated and skilled young talent while making a positive impact on society.
07/09/2021 / 15:00 - 16:00 BST


Migration to MACH Many companies are interested in migrating their legacy Content, Search, and Commerce Solutions to a MACH architecture. In this session, we'll focus on organizational aspects as well as functional & technical aspects of migrating to MACH. We'll discuss topics around the required level of organizational maturity, capacity constraints, perceived functional gaps vs. platform flexibility, integration into existing on-premise landscapes, and knowledge gaps around real cloud-first. We will mainly look at B2B scenarios, but we'll also touch upon B2C and B2Any scenarios.
16/09/2021 / 16:00 BST


Build faster sites more quickly with an integrated Jamstack platform Layer0 is an all-in-one Jamstack platform specifically built to deliver developer velocity and the fastest possible dynamic sites using modern frameworks like Next.js, Nuxt.js, and Angular. In this talk we’ll walk through how the platform integrates serverless, caching, and edge logic with your favorite JavaScript frameworks into a single platform. Layer0 replaces the work you would have to do stitching together over 20 different services on a typical cloud provider, letting you focus on building your app and not piecing together infrastructure.
23/08/2021 / 17:00 - 17:45 BST
Nick Barron Contentstack


Powering Omnichannel Commerce Content A tour of our most-loved content for commerce features and capabilities, with some thought-starters on bridging the virtual and live world for your hackathon project. Tune in for omnichannel delivery, smart home integrations, and more things that make developers' lives easier when creating content and commerce experiences. 
26/08/2021 / 16:00 - 17:00 BST
Filip Rakowski VueStorefront


Creating Modern Storefront with MACH Alliance eCommerce Platforms What is Headless Commerce and what do you need to build for a perfect head? In just a few years Headless Commerce shifted from an interesting new trend to the market standard. It allows building eCommerce from multiple services specialized in different areas (Content Management, Order Management, Personalized Search etc.) instead of using a single, monolithic platform that takes care of everything. This way of building eCommerce stores is much more flexible and usually ends up with a much more optimized setup, but it also introduces a lot of new challenges and approaches. In this talk, I want to make the audience familiar with the modern way of building eCommerce websites and show how to build a simple shop with a state-of-the-art tech stack.
02/09/2021 / 16:00 - 16:30 BST


How to manage shopping experiences with a MACH approach 5,040. That's the number of content items needed to support 3 promotions per day during cyber week for a single brand. We're focusing on leveraging MACH architecture and atomic content strategy to build engaging digital experiences that meet your customers, where they are, without having to build thousands of pieces of content for every campaign.
13/09/2021 / 12:00 - 13:00 BST


The Valtech Vision for post-pandemic retail When COVID-19 hit in 2020, the world scrambled to adapt and survive. It was a brutal period for many B2C businesses, and both businesses and consumers were forced to change their behaviors. Despite all suffering, this historic period in time has also been and continues to be a significant catalyst of innovation and change across the B2C sector. The customer journey from initial awareness to the point of purchase is in the midst of being fundamentally reshaped. At Valtech, we believe that many of these changes are here to stay. Learn about our predictions for the Future of Retail in this online session with Pascal Lagarde, SVP Commerce at Valtech.
15/09/2021 / 15:00 - 15:45 BST


Winning with your Commerce API led continuous test automation In this round table, we will explore: - Leveraging the power of BDD for API requirements discovery - Working with flexible development languages to implement a dynamic data driven automation approach - Efficient, targeted testing of integrations and contracts above out-of-the box features - Making your test strategy and your testers, your fastest quality feedback loop to your delivery team - Not forgetting your non-functional requirements: Expanding into the front end - Mobile and Cross Browse


  • When is the MACHathon Summer Festival?

    From 12 am GMT on the 20th August 2021 to the 11:59 pm GMT on the 16th of September 2021

  • What is the MACHathon about?

    Be the change that you want to see in this world - create a solution to a problem you´re seeing or know the industry is experiencing.

  • Who can participate in the MACHathon?

    Anyone aged 18 and over. It´s free and no strings attached! Sign up with friends or colleagues as a team. We require teams of minimum 3 and maximum 6 people. We especially invite: Staff and partners from MACH Alliance members Companies who consider going composable and want to try out a proof of concept Anyone with a passion for solving problems Anyone with a passion to be creative with MACH technology

  • How do I sign up?

    Sign up needs to be on our devpost platform. Registrations will be available from August 1st up to August 19th. No late or incomplete registrations will be accepted. There will be no exceptions, neither for members nor for non-members.

  • What skills do people need to sign up?

    We're excited to see your wildest ideas become reality. Since diverse teams create the best outcomes, we encourage you to get diverse skills on board. So, if you can, team up with product specialists and/or business thinkers to develop your idea from global relevance to actual product development. However, don't worry if your team doesn't have diversity yet. Do the best with what you have and join us to see how far your ride can take you.

  • What components can participants work with?

    MACH Alliance members are making their products and knowledge available and you’ll find your way through a properly stocked sandbox, relevant demos and webinars to help you build what you need. Tech support will be available throughout the MACHathon.

  • How concrete does my idea have to be to sign up?

    To sign up, all you need is some free time between the 20th of August and the 16th of September and an idea of what you want to be creating. No synopsis, no cover letter, just come as you are.

  • How much time will participants need to spend?

    You are free to choose how much/how little time you want to spend with the MACHathon. From our experience, best results are produced when participants have at least 5 hours/week, totalling at 20 hours for the duration of the full MACHathon (4 weeks from Aug 20 until Sep 16).

  • Do participants have to use MACH Alliance vendor products? If so, how many?

    We expect that the teams want to use products or components from MACH Alliance members in their projects and we will make those available. This is not an obligation but will be part of the judging framework. Teams using their own API first, Cloud native, Microservice components are absolutely free to do so.

  • Will Tech Support be provided?

    MACH Alliance member companies will provide Tech support and the details will be shared with the teams.

  • Who do I contact for any questions?

    During the event we will be setting up slack channels for participants. If you're having trouble or encounter any non-tech related issue, please reach out to

  • How will the submissions be judged?

    Our expert panel of judges will assess the MACHathon results against a predefined judging framework, and based on the fundamental ideas we had when we created this MACHathon. We’re proud to have formed an internationally renowned and very diverse panel of judges from both business and technology backgrounds. We will publicly announce the Jury ahead of the competition.

  • Are there any Awards/Prizes?

    Absolutely. There are six different award categories: The Maturity Award - €500 - This award goes to the most complete end-to-end solution The Usability Award - €500 - An award for the most innovative UI/UX The Integration Award: €500 - The team with the most innovative combination of solutions stacked together will go home with this award The Relevance Award: - €500 - This award will go to the team with the solution with the highest perceived value for the end users The Viability Award - €500- An award for the solution with the highest perceived business value MACHnifcient Award - €1000: for the overall winners of the MACH Alliance MACHathon. In addition there will be: The People’s Choice Award - €500 - Once all projects have been submitted, we’ll publish the results and submission videos and open the MACHathon up for public voting.

  • When is the Award Ceremony?

    The Jury will review all complete entries between Thursday, Sep 16, 12 pm GMT and Tuesday, Sep 21st, 12 pm GMT. The Award Ceremony will be live-streamed on Tuesday, Sep 21st at 6 pm GMT. The recording will be available on-demand after.